National Wedding Site Leads the Way in On-The-Go Planning

BETHESDA, MD--(Marketwire - January 12, 2011) - WeddingWire.com, the nation's leading wedding technology company, expands its mobile offerings with the launch of a new wedding planning application for Android devices. The new application allows engaged couples to search, compare and book wedding vendors and prepare for their special day, all from the fastest-growing mobile platform. To boost the innovative commitment of WeddingWire and to further simplify the planning process for engaged couples, the Android application developed will be available to the 26% of smartphone users who said, in a recent comScore survey, that an Android device was their primary phone. The WeddingWire application can be downloaded for free via WeddingWire.com or through any Android enabled device.

WeddingWire was the first online wedding planning site to launch a completely mobilized version of its website at m.WeddingWire.com, and also has one of the top iPhone applications for wedding planning. Now, WeddingWire couples who use Android mobile devices will be able to conveniently access and manage their fully-synced WeddingWire account using the Android application. Couples can navigate to their WeddingWire Dashboard to view their personal wedding countdown, to-do list and budget status. The integrated Checklist, WeddingWire's most popular function, allows couples to track their progress and make changes to their tasks from their fingertips. Payments can be organized, scheduled and revised using the application's mobile Budget tool, enabling couples real time control over their wedding expenses. Additionally, the application geographically targets the user's location, allowing couples to search over 200,000 local wedding vendors and the largest database of newlywed reviews in the wedding industry.

"Mobile technology is indispensable for today's tech savvy brides and grooms," said Timothy Chi, CEO, WeddingWire. "We have hundreds of thousands of engaged couples planning their weddings on the go through WeddingWire's mobile offerings. Our new Android application puts planning and productivity in the palms of our engaged couples; therefore, providing them with immediate access to their wedding planning details."

To download the WeddingWire application for your Android device, visit www.WeddingWire.com/wedding-planning/android-application.