Upscale Bridal Consignment goes ‘Virtual’ with WhiteXchange.com

Contact: Rebecca Kussmann, Bettie Bomb, Inc.
(p) 312.203.5302/(f) 815.344.3449
rebeccakussmann@bettiebombpr.com


Upscale Bridal Consignment goes ‘Virtual’ with WhiteXchange.com
The premier online wedding gown listing service for brides, ‘maids and Moms

CHICAGO, IL — Building on the success of the already established white CHICAGO brick-and-mortar store in Chicago’s chic River North art district, entrepreneurs and bridal experts Ursula Guyer and Stacy Senechalle introduce whiteXchange.com, an exclusive online consignment boutique not only for fashion and budget-conscious brides, but for ‘maids and Moms too. Beginning April 1st 2009, they’re inviting bridal parties from across the country (and around the globe) to “virtually” browse their online gown gallery and find gorgeous designer dresses for their special day.

Virtual buying and selling made simple
An upscale online Web boutique modeled after white CHICAGO’s elegantly minimalist
in-store shopping environment, whiteXchange allows style-savvy women to peruse brand-new, sample or “once-wed” looks from celebrity-favorite designers including Badgley Mischka, Carolina Herrera and Monique Lhuillier at a fraction of their retail prices. The site also gives bridal parties the opportunity to buy and sell gorgeous bridal gowns, bridesmaid dresses and mother-of-the-bride (and –groom) gowns with the click of a mouse.

The vast whiteXchange inventory consists of samples, over-cuts, runway gowns and accessories the owners acquire directly from designers and boutiques. The selection includes gowns from former brides, plus ‘maids and Moms who choose to “share the love,” go green and recoup some of their wedding costs by selling their ensembles online. WhiteXchange gives them two convenient and stress-free ways to offer their fashionable finds:

• List online: Sellers post pre-approved gown photos online; determine the purchase price; handle all communications with potential buyers. Sellers keep 100% of the sale less a listing fee.

• Consign online (and in-store): After the bridal gown* is approved for sale, sellers send their beloved beauties to white CHICAGO. The boutique’s team does all the work—posts photos online; answers customer questions, shares its fashion expertise and showcases the gown within the boutique’s all-white, gallery-like space. Sellers receive 50% of the gown’s final sales price. *at this time only bridal gowns are in-store (maids/moms are online only)

About us
Since launching white CHICAGO in 2006, Ursula Guyer and Stacy Senechalle have changed the way women look at bridal consignment, positioning themselves as leaders in the upscale bridal industry. Featured in InStyle Weddings, Lucky, Modern Bride and USA Today, white CHICAGO continues to set new standards by redefining the bridal-dress purchase experience. Thousands of brides from over 30 states have flocked to white CHICAGO for Guyer’s and Senechalle’s first-class customer service, vast selection of designer gowns and an overall one-of-a-kind shopping experience. This concept of personalized service with contemporary style now extends to the soon-to-launch whiteXchange.com.

white CHICAGO is located at 222 W. Huron, Chicago, IL 60654 and is open from 11 a.m. – 7 p.m. Tuesdays-Wednesdays; 11 a.m. – 8 p.m. Thursdays; 11 a.m. – 6 p.m. Fridays; and 10 a.m. – 6 p.m. Saturdays. Appointments are required for gown try-ons, yet visitors are always welcome to view the boutique’s gown gallery. For more information, call (312) 397-1571 or visit www.whitechicago.com.

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